I think a log in bonus would be nice. It def would encourage people to log in every day.
Maybe they have to clear their notes and be on for 30 minutes, and click 'logingift' and then they receive the gift.
This would encourage people to check notes, and do a quest or two or talk to people while they wait.
*this way people will know what's going on and be more exciting when a change is implemented*
And that would be a great starting point to building activity.
logingift could include runes, gems, mobmoxes, quest moxes, maybe even tokens, wooden, crystalline, silver etc, maybe there could be a unique logingift metric.
You could gain 100 tokens hometype and maybe 1 login chip.
x login chips can be turned into stuff (each quest vendor could have a pay with 20 log in chips you get a mox or 1000 tokens)
Or there could be a login chip vendor where you can buy all sorts of stuff, and you can have seasonal toys, pvp toys, and things that could help give people a boost (buffs that expire) summon a powerful pet that leaves when you die. Whatever we wanted.